LDS Media Talk » Internet Statistics http://ldsmediatalk.com Sharing technology ideas for LDS parents and youth Wed, 01 Sep 2010 23:24:47 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 More Kids Online http://ldsmediatalk.com/2009/07/20/more-kids-online/ http://ldsmediatalk.com/2009/07/20/more-kids-online/#comments Mon, 20 Jul 2009 13:55:44 +0000 Larry Richman http://ldsmediatalk.com/?p=3132

Nielsen Online reports that nearly 16 million kids (ages 2-11) in the USA are online users, almost evenly split by gender, and their numbers are growing faster than total Internet users—and faster than the increase in the number of US children.

Even though the US Census Bureau predicts a 1% decline in the number of kids under 14 between 2004 and 2010, since 2004 the online child population has increased 18%, compared with 10% growth in Internet users as a whole.

The amount of time children spent on a PC also increased by 63% in the past 5 years. Boys surfed somewhat longer than girls, but girls viewed more Web pages.

In May 2009, kids spent an average of more than 11 hours online and viewed about 400 pages. During those 11 hours, they watched a lot of video. The top brand for video viewing among boys was Pokémon and for girls, it was Barbie.

]]> http://ldsmediatalk.com/2009/07/20/more-kids-online/feed/ 0 Blogs are Hot http://ldsmediatalk.com/2009/06/03/blogs-are-hot/ http://ldsmediatalk.com/2009/06/03/blogs-are-hot/#comments Wed, 03 Jun 2009 22:02:36 +0000 Larry Richman http://ldsmediatalk.com/?p=2350

Blogs are mainstream media. About 30 million US Internet users (14% of the Internet population) have a blog they update at least once a month. That number is expected to grow by 25% in 4 years.
 

us-bloggers

 

Even more important than the number of bloggers, is the number of blog readers. eMarketer estimates that this year, 96.6 million US Internet users will read a blog at least once per month. By 2013, 128.2 million people, or 58% of all US Internet users, will do the same.

us-blog-readers

 

Blog sites now touch tens of millions of people in the US.

]]> http://ldsmediatalk.com/2009/06/03/blogs-are-hot/feed/ 2 How Big is the Internet? http://ldsmediatalk.com/2009/04/23/how-big-is-the-internet/ http://ldsmediatalk.com/2009/04/23/how-big-is-the-internet/#comments Thu, 23 Apr 2009 15:51:46 +0000 Larry Richman http://ldsmediatalk.com/?p=2361

ComScore reported that the total Internet audience worldwide (aged 15+ from home and work computers) surpassed one billion visitors in December 2008. Where do they come from?

  • Asia-Pacific accounts for 41% of the users.
  • Europe: 28%
  • North America: 18%
  • Latin America: 7%
  • Middle East and Africa: 5%

With a world population of 6.7 billion, that means that 1 out of every 6.7 people on the planet use the Internet.

]]> http://ldsmediatalk.com/2009/04/23/how-big-is-the-internet/feed/ 0 YouTube Growing Fast in Popularity, But Not Profit http://ldsmediatalk.com/2009/04/22/youtube-growing-fast-in-popularity-but-not-profit/ http://ldsmediatalk.com/2009/04/22/youtube-growing-fast-in-popularity-but-not-profit/#comments Wed, 22 Apr 2009 13:59:03 +0000 Larry Richman http://ldsmediatalk.com/?p=2330

According to Nielsen Online, YouTube is the 5th most popular Web brand in the USA.

top-brands-internet

YouTube is growing fast. They had over 83 million unique visitors in February. Credit Suisse estimates that 41% of all US video streams will go through YouTube in 2009 and the site will see 375 million unique viewers worldwide. That must mean big profits for YouTube, right?

Wrong. YouTube’s expenses for bandwidth, content licensing agreements, and hardware alone , and other expenses will reach over $600 million in 2009, while their income is estimated to be somewhere between $90 and $500 million.

That means that YouTube has to find a way to bring in more money, either with licensed content (like TV shows) or required ads.

]]> http://ldsmediatalk.com/2009/04/22/youtube-growing-fast-in-popularity-but-not-profit/feed/ 1 Has the Internet Made You More Productive? http://ldsmediatalk.com/2009/03/16/has-the-internet-made-you-more-productive/ http://ldsmediatalk.com/2009/03/16/has-the-internet-made-you-more-productive/#comments Mon, 16 Mar 2009 15:40:18 +0000 Larry Richman http://ldsmediatalk.com/?p=1895

According to a survey by the Center for the Digital Future at USC, a majority of US users say the Internet has made them more productive, and that number is increasing every year. In the year 2000, 57% said the Internet had improved their productivity “a lot” or “somewhat.” That number jumped to 71% in 2007.

internet-productivity

According to the Pew Internet and American Life Project, 28% of Americans have Internet access at work. The majority of those are aged 30-49, are college graduates, and earn more than $75,000 a year. A Nielsen Online survey (see results below) found that they averaged 67 online sessions and spent approximately 89 hours online per month. They visited 131 different domains, viewing each site for a minute, on average.

web-usage-by-us-workers

Are all those 131 Web sites really work related? Is there a downside to all this Internet activity? What do you see as the impact of the Internet on your work?

]]> http://ldsmediatalk.com/2009/03/16/has-the-internet-made-you-more-productive/feed/ 0 Internet is Mainstream Medium http://ldsmediatalk.com/2009/02/23/internet-is-mainstream-medium/ http://ldsmediatalk.com/2009/02/23/internet-is-mainstream-medium/#comments Mon, 23 Feb 2009 13:22:48 +0000 Larry Richman http://ldsmediatalk.com/?p=1711

eMarketer estimates that nearly 65% of Americans use the Internet today, and within 4 years it will be nearly 70% of the population.

 

us-internet-usage

 

Slightly more females go online than males, but males spend more time once they go online.

 

us-internet-users-by-gender
]]> http://ldsmediatalk.com/2009/02/23/internet-is-mainstream-medium/feed/ 0 Internet Use Among Teens vs. College Students http://ldsmediatalk.com/2009/02/16/internet-use-among-teens-vs-college-students/ http://ldsmediatalk.com/2009/02/16/internet-use-among-teens-vs-college-students/#comments Mon, 16 Feb 2009 12:47:26 +0000 Larry Richman http://ldsmediatalk.com/?p=1662

Although teens and college students use the Internet in similar ways, this post will look at some of the specific differences. I will then compare some basic Internet activities across teens, college students, and older users.

Teens (13-17)

The chart below shows that Facebook, Google, and YouTube are the top three for both male and female teens, although in a slightly different order. But notice that the rest of the top ten include some interesting differences for teen boys and girls.

top-10-internet-teens

College Students (18-24)

Comparing the chart below with the chart above, you will see that college girls have a lot in common with teen girls, however college boys are not that similar to teen boys when it comes to specific sites they favor. College girls have 6 sites in common with the teen girls, but college boys only have 4 sites in common with teen boys. In other words, girls (more than boys) tend to engage with pretty much the same sites as they move from the teen years to college.

For girls, the commonalities are social sites, search, gossip, portals, and shopping. For boys, the common site types are video, social, search, portals, and sports. Notably, boys’ interest in gaming sites seems to drop off signifantly once they reach college.

top-10-internet-college-students

Online Activities Across all Ages

The chart below shows that across all ages, virtually everyone who is online will send or read e-mail. However, other activities are vastly more popular among younger people than older generations.

activities-by-age
]]> http://ldsmediatalk.com/2009/02/16/internet-use-among-teens-vs-college-students/feed/ 0 Divided Attention of Internet Users http://ldsmediatalk.com/2009/02/13/divided-attention-of-internet-users/ http://ldsmediatalk.com/2009/02/13/divided-attention-of-internet-users/#comments Fri, 13 Feb 2009 23:35:41 +0000 Larry Richman http://ldsmediatalk.com/?p=1568

Getting the undivided attention of consumers gets harder all the time. Much like drivers who listen to music, talk on the phone, apply makeup, and eat at the same time, Internet users in the U.S. conduct a wide array of activities while online.

Here is one study that showed activities that people do while online:

 

simultaneous-activites-online


Here is another:

media-activities-while-online
]]> http://ldsmediatalk.com/2009/02/13/divided-attention-of-internet-users/feed/ 0 Who’s Online by Age http://ldsmediatalk.com/2009/02/09/whos-online-by-age/ http://ldsmediatalk.com/2009/02/09/whos-online-by-age/#comments Mon, 09 Feb 2009 18:24:00 +0000 Larry Richman http://ldsmediatalk.com/?p=1535

92% of US consumers aged 12-24 have used the Internet. But more than half of those aged 65-69 have gone online as well, and the 70+ crowd has nearly doubled in the last 3 years.

The chart below shows people who had ever been online. For example, 93% of teens (12-17) had used the Internet at least once in 2008.

us-internet-users-by-age

The following chart shows that same teen group (12-17), but includes only those who went online at least once a month: nearly 79% in 2008 and expected to grow to nearly 89% in the next 4 years.

teenage-usage-once-month
]]> http://ldsmediatalk.com/2009/02/09/whos-online-by-age/feed/ 1 Time Spent Online http://ldsmediatalk.com/2009/02/06/time-spent-online/ http://ldsmediatalk.com/2009/02/06/time-spent-online/#comments Fri, 06 Feb 2009 13:34:43 +0000 Larry Richman http://ldsmediatalk.com/?p=1562

Americans are spending more time online and more of that time is spent at home rather than at work. However, U.S. adults are not world leaders in spending leisure time online. Internet users in China spent 44% of their leisure time on the Web in 2008, compared with 30% for Americans.

leisure-time-online

The US may move up in the rankings in coming years, however. Notice in the chart below that time US adults spent online per week doubled.

us-at-home
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