Mormon.org Easter Advertising Campaign

by Larry Richman on April 5, 2012

The Church is launching a three-day advertising campaign this weekend in conjunction with Easter. The campaign will take place on YouTube and Facebook. The focus is to help those not of our faith understand that we believe in and follow Jesus Christ. The campaign features members of the Church sharing their beliefs about the Savior.

Short advertisements will be shown on YouTube on Friday, Saturday, and Sunday (April 6-8). We anticipate the ads will be viewed a minimum of 15 million times. The advertising will link to a specially designed mormon.org page that has been created where visitors can share why Jesus Christ is important to them, learn more about our beliefs in the Savior, download the Bible videos app, or order a free Bible (U.S. and Canada only).

Visitors to the mormon.org Facebook page (facebook.com/mormon) will also be encouraged to share their feelings about Jesus Christ. It is hoped that thousands of Church members and nonmembers will express their testimonies of Jesus Christ during the Easter weekend.

Church members are invited to be involved with the campaign in several ways:

  1. Tell family and friends about the campaign and encourage them to tell their family and friends. Encourage family and friends to participate on Friday, Saturday, or Sunday by visiting mormon.org/easter or facebook.com/mormon.
  2. Encourage family and friends to look for the YouTube ads and visit mormon.org/easter.
  3. On Friday, Saturday, or Sunday Church members are encouraged to visit mormon.org/easter and share their feelings about Jesus Christ.

Note that the mormon.org/easter page will not be live until early Friday morning.

We believe this will be a unique opportunity for Church members to engage in conversations with those not of our faith about the importance of Jesus Christ in the lives of God’s children.

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