TNS Global reports that 74% of the world’s digital messages were sent through a mobile device in January 2009, up from 59% a year ago. In emerging countries, 9 out of 10 messages are sent by a mobile device.
Although PC e-mail is still the most popular message method in developed countries, its use is waning. Worldwide, more and more messages will be sent via mobile devices.
Source: eMarketer
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Wow… that is really amazing considering the number of emails I see on a daily basis. Guess I better start working on ways to leverage this in future projects…
I’d be interested to know if this is simply a message count, or measuring the amount of data in messages being sent.
My daughter sends messages like “LOL” or “Meet U L8R” and sends about a thousand of these a month. But, I’m sure the length of the content that she sends is less than about a weeks worth of e-mail that I send at work.
Her message count may be higher, but her volume is very low.
This was a count of the number of messages sent, regardless of the length of the message.
Larry: Thanks for this timely insight. It has direct bearing on our efforts in the global supply chain project.