Check out these 2 new Homefront spots from the Bonneville Communications YouTube channel:
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New Homefront Commercials
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{ 9 comments… read them below or add one }
I believe the third video is the same as the first. Was there a third you intended to post?
Thanks!
Well made videos, but do they all have to have women as the minor characters and men and boys as the center of the universe?
I think the Church is just trying to respond to the high rate of absentee fathers, even in committed marriages. Studies continue to show that a father’s influence on a child can be even greater than his or her mother’s, whether it’s reading to them daily or (as in these commercial spots) playing make-believe.
I don’t see a patriarchal subtext, though I see your point from a variety perspective.
HA! I especially liked the Swashbuckler ad. Very well done. I thought it was an ad for a movie!
Sorry. There were just 2. I’ve fixed the post above.
Bryan – I understand what you are saying, but both commercials show a dad and his son as the heroes with a girl as the dependent/needy character. I hope that future commercials could also show the roles of the boy and girl reversed, for example, dad and daughter are firefighters/lifeguards/ER doctors and save the boy.
good research- and need-based campaign @Bryan and good ideas for broadening appeal and increasing effectiveness @kat.
love the movie trailer voice =)
There are 3 commercials, but the 3rd sci-fi commercial has mysteriously disapeared from the web. In the 3rd one it was a father and his daughter.
For those who are offended and think they are sexist. Well just get over it all ready. I highly doubt it was anyone’s intention to portray the women has helpless damsels, and if you are looking for examples of sexism your own mind will be sure to create them even where they don’t exist.
He he! I loved them! But to me Mom was “in charge”…. everything stops when mom comes into the picture. It’s what happens at my house…. Dad is almost embarrassed to be “caught” having fun, because his “job” is to work – not play. Clearly, the parents are working together in these scenarios, with Mom getting her to do list taken care of while Dad helps fill the kids time with good memories. A+!