Here are some statistics about the 77.2 million people in the U.S. known as “baby boomers” (currently aged 44-62):
- They make up the largest group of U.S. Internet users. There are 56.7 million of them, representing nearly 30% of the online population.
- About 74% of them use the Internet at least once a month.
- They go online to get things done, such as finding information on products and services, shopping, and staying in touch with friends and family. (Not quite the same love affair as Gen Xers have with the Internet; it’s more a marriage of convenience for Baby Boomers.)
- They are not all the same. Older boomers (ages 54-62) use media more like those over 62 and younger boomers (44-53) act more like Gen Xers online.
Source: eMarketer
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Let’s see, at 51 I’m a boomer. I spend twelve to sixteen hours online every day (it’s my job). I think that makes me a little unusual compared to other boomers my age.
I read the article trying to figure out how those over 62 use media compared to Gen Xers. Am I correct in assuming that older folks do not interact with the media – just read or view?
So applying this to the way the church uses the internet to share the message of the restoration, the majority of lds.org is for the older folks because there is no interactivity there.
Since boomers represent only 30% of the online population, what is the church doing to reach the younger 70% online who apparently prefer to interact in forums, blogs, YouTube, MySpace, Facebook, Twitter, IM, texting, etc?