Over 1.2 Million Archives of October 08 Conference were Downloaded in October

Web users, in general, want fresh content, therefore it is typically the new sites or new postings on  the site that get the most traffic. LDS.org is no different and, not surprisingly, traffic spikes around General Conference time as members are hungry to feast upon the latest words from our living prophets. In the weeks after conference, archived talks remain among the most popular items on LDS.org. Through the end of October, there were over 1.2 million downloads of October 2008 General Conference talks.

In this instance “downloads” has a specific meaning, which I will explain, but you will see that the 1.2 million figure is actually a conservation estimate. By download, I don’t necessarily mean that the talk was saved to the user’s hard-drive, merely that the talk was read, watched or listened to. I have de-duplicated the figures, meaning that if the same person downloaded the same content multiple times, I only count it once. I also wanted to include the numbers from people watching archived content on the Move player, the new interactive video player the Church is using. Since the Move player is tracked differently, I had to do some additional finagling, but again, I erred on the conservative side and simply took unique visitors to the page. Bottom line, the actual number of archived talks read/listened to/watched is probably much higher than my 1.2 million, conservative estimate.

In the charts below, you will see various breakouts of the 1.2 million downloads of October 2008 General Conference archived content. The numbers are through the end of October.

Summary By Format: Read/Watch/Listen

Oct 08 Gen Conf Archive Dnlds thru 10/31
Format Downloads %
Read        502,799 40.6%
Watch        429,648 34.7%
Listen        306,063 24.7%
Total    1,238,510 100.0%

Summary By Technology

Oct 08 Gen Conf Archive Dnlds thru 10/31
Format Downloads %
Read        502,799 40.6%
Watch Move Player        392,295 31.7%
Listen MP3        225,114 18.2%
Listen 300K          60,532 4.9%
Listen QuickTime          20,417 1.6%
Watch QuickTime          19,050 1.5%
Watch Windows Media           14,732 1.2%
Watch ASX 300k             3,571 0.3%
Total    1,238,510 100.0%

Summary By Session

Oct 08 Gen Conf Archive Downloads through 10/31
Session Downloads %
General Relief Society Meeting          53,006 4.3%
Saturday Morning Session        262,461 21.2%
Saturday Afternoon Session        183,567 14.8%
Priesthood Session        110,659 8.9%
Sunday Morning Session        126,775 10.2%
Sunday Afternoon Session        109,747 8.9%
Unknown (all Move Player archive views)        392,295 31.7%
Total    1,238,510 100.0%

Comments

# Jay Anderson 18 Nov 2008

Is there any movement for the move player to support linux? I know I’m in a small minority, but it would be nice to have it supported natively. I haven’t got the work-around to install firefox (with required plugins) under wine to work just yet with the lds.org content. Anyway, if you have any input into what platforms Move Networks decides to support here’s at least one vote for linux support.

# Cody 19 Nov 2008

I found it interesting that the most popular session downloaded was the Saturday morning session. Do you have a guess as to why? I have two theories … either a) it’s the one most missed by the general public due to conflict in schedules or otherwise and so folks are catching up on what they missed or b) those who are going back and listening to Conference start out by downloading the Saturday morning session first, followed by the afternoon, etc. I’m interested to know what you think. Thanks.

# Tim Malone 19 Nov 2008

Is there a further analysis by language? I’m also curious if there are statistics for live views.

Cody: I thought the same thing about the Saturday morning session – people wanting to catch-up.

# Jimmy Smith 19 Nov 2008

Cody,
Those are our two theories as well. I think it’s probably a combination of both.

# Jimmy Smith 19 Nov 2008

Tim,
Maybe I can do another post with the live statistics we have for General Conference streaming. With regard to archive language views, English, Spanish, and Portuguese (in that order) are most popular. That should be no surprise, but the fourth most popular language may be surprising; it’s American Sign Language. Fifth is Japanese and sixth is French. Let me know if there is a particular language you are interested in.

# Eric 19 Nov 2008

I agree with Jay about Linux support. Audio (and of course text) is no problem with Linux, but once you start requiring third-party software that doesn’t work on Linux the video becomes problematic.

# Stephen M (Ethesis) 19 Nov 2008

I’m still waiting for the CDs I ordered. I’m wondering if I should have just burned conference to CD rather than sending in the order.

Any idea how much longer it will be until they arrive? I’m on the subscription plan (I thought it would speed things up).

# Clifton Labrum 19 Nov 2008

I applaud the improvements made to the General Conference mp3s. Higher resolution album artwork, talk title is the track title, and better overall ID3 tags. It’s much less work for me to clean up now when I add it to my listening library. :)

Thank you!

# Stephen M (Ethesis) 22 Nov 2008

Good, shipping at the end of November now.

# TARA 6 Dec 2008

I’m wondering how many less people downloaded from the Church website since it was so amazingly easy to get the videos of the talks through itunes. That’s what I did this time.

Leave a comment

Name (required)
Email (required)
Website (optional)

Principal Author

Guest Authors

Categories

Archives

Blogroll

Recent Posts

Subscribe