I think a fundamental issue here is related to the statement at the conclusion of the report:

“Messages integrated into the narrative are less likely than PSAs to fall victims to multitasking.”

Television has an appeal because it presents narratives. I think one of the reasons blogging and social networking have become popular with the members of the M Generation are their ability to convey narratives of the lives of their peers, and to allow them to tell their own story.

I think we need more narratives on the church websites–more stories from the lives of living church members as well as our faithful predecessors from both modern church history and ancient scripture. I think it’s instructive that the Savior so often taught in parables. Stories are engaging, regardless of whether I have tendency for sensation seeking or not. I know many such stories are scattered throughout the gospel library, but I don’t think they’re really accessible to media multitasking youth.

Couple this with the suggestion of reaching young people with messages when they are ready for it: I think it would be helpful to provide such stories in discrete segments / episodes that can be subscribed to (via RSS, podcasts, etc.). Such stories can be “consumed” between tasks and provide links to additional content to pull them into the actual website when they are ready and engaged.

OK people can already do this on their own, but the Church could make it easier to do and find like minded individuals.

There is always the option of entering the social networking world like so many politicians and rock bands have done with MySpace… but I don’t think that is really needed for the church. For the most part, the youth of the church are already doing a fantastic job representing the church in their own profiles. Perhaps the youth could add sites like mormon.org to their profiles so if people have questions they will know where to go.