Who Watches Internet Video?

by Larry Richman on December 12, 2006

According  to the Internet Video Audience report, more than one-third of the total US population ages 3+ will have viewed video on the Internet at least monthly during 2006.  But it’s growing fast, meaning that at this point in the year, nearly 60% of all Internet users watch video regularly. That will increase to 80% by 2010.

In 3 years, more than half of all Americans will be part of the online video audience.

Since you need broadband connections for a good video experience, you’d expect that broadband users watch more video than average. Yup. 86.6% of broadband users are now in the U.S. Internet video audience. Today, that audience is 65% male and 35% female, but that should even out soon according to an Online Publishers Association survey.

{ 1 comment… read it below or add one }

Amelie Rittschel June 14, 2007 at 3:13 am

This one makes sence “One’s first step in wisdom is to kuesstion everything – and one’s last is to come to terms with everything.”

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