Most Hispanic Americans Are Internet Users
As the Hispanic population in the US grows in size and influence, their use of the Internet also grows. A recent study found that there are more than 16 million Hispanic Americans online (55% of the total US Hispanic population), and 77% of those online have broadband access.
They use the Internet heavily for shopping: 77% use it to learn about brands and 72% go online to compare prices.
Beyond shopping, 43% of Hispanic US Internet users use it for social networking, 68% use instant messaging, 63% share photos, 52% read or post blogs, 40% talk on a phone using the Internet, and 48% visit news sites.
For more information on this subject, see eMarketer. They also have a more extensive report Hispanic Youth Online: Language and Culture Define Usage.
RSS
Leave a comment