Mobile TV in Italy

by Larry Richman, Posted August 7th, 2006

The recently concluded World Cup proved to be a catalyst for the mobile TV efforts of 3 Italia, an Italian mobile media company. Italy is the first European country to launch nationwide mobile TV services. 3 Italia signed up over 111,000 subscribers in six weeks after the June 5th launch, which was timed to coincide with the start of the tournament. Read more at eMarketer.

As of January 2006, 3 Italia had 5.9 million registered customers, per Wikipedia.

In the US, the mobile TV market is projected to reach around 24 million users by the year 2010.

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